Senior Integrated Marketing Manager
Contact : kathleen.mirabal@gmail.com
PROFILE
Results-driven Senior Integrated Marketing Manager with extensive expertise in developing, launching, and evaluating multi-channel marketing campaigns. Well-versed in steering product launches, spearheading rebranding initiatives, orchestrating expansion campaigns, managing partner events, developing content strategy, and executing global nurture campaigns. Adept at fostering brand awareness, driving lead generation, optimizing user acquisition strategies and accelerating pipeline.
EDUCATION
UNIVERSITY OF SOUTHERN CALIFORNIA
Bachelor of Science in Business Administration Focus on Marketing , 3.45 GPA
MAY 2015
INTERNSHIP EXPERIENCE
IHEARTMEDIA
SOCIAL MEDIA INTERN - JUNE ’14 – AUG ‘14
Managed Facebook, Twitter, and website.
Uploaded creative content such as polls, articles, and photos daily.
Created a Social Media Marketing strategy for both Facebook and Twitter.
Created a comprehensive 20 page user guide for The Rendezvous Show website.
Increased Facebook weekly reach by 50.6%.
EMMIS COMMUNICATIONS
TRAFFIC (COMMERCIAL) INTERN - JUNE ’11 – DEC ‘11
Filled out 56 affidavits weekly for 6 major advertising accounts.
Input traffic (commercial) instructions into Marketron.
Contacted marketing agencies regarding missing commercial spots. Recorded commercial spots.
WORK EXPERIENCE
Icertis
Sr. Integrated Marketing Manager | FEB’ 22 - PRESENT
Worked cross-functionally to lead integrated marketing campaigns for vertical product launches and other specialized campaigns.
Led the GTM launch of two vertical-specific solutions: Icertis Contract Intelligence for Financial Services and Icertis Contract Intelligence for Healthcare Providers, leading to over $60 Million in influenced pipeline.
Key responsibilities include: Developing overall campaign marketing strategy, working with agency and in-house teams to develop assets, launch assets in market, review and report on on-going campaign results
Tools leveraged include: Salesforce, Pardot, Marketo, 6sense, Terminus, PowerBi
Saleshood
Sr. Marketing Manager ⏐ SEPT ’21 – FEB’22
Developed and managed marketing strategy directly under CEO, including content, webinars, events, website rebranding, social, SEO, and SEM, using tools such as Hubspot, Wordpress, SEM Rush, Google Ads and Salesforce.
Created content for weekly email marketing sends; launched & q/a’d emails
Increased email open rates by 22.3%
Optimized monthly webinar series, generating 300+ leads monthly
Increased webinar registration rate by 31.6%
Launched live "Dinner Social" series: An event with dinner & networking with peers, enabling sales to connect with customers and prospects in-person
Developed new reporting dashboards/processes to streamline campaign measurement within Hubspot and Salesforce
Chrome River Technologies
Sr. Marketing Manager ⏐ JAN ’21 – SEPT’ 21
Developed and launched fully integrated digital and offline ABM campaigns, using tools such as Marketo, Terminus, Sendoso, GoogleAds, LinkedIn, Unbounce, Expression Engine, among others
Led creation of assets for ABM campaigns, including writing emails, designing ads, creating ad copy, launching landing pages, writing video scripts
Launched and ran monthly recurring product webinars
Sourced third-party vendors and technology providers for ABM campaigns
Led presentations on results of ABM campaigns and programs for sales and BDR teams
Worked with teams cross-functionally (including sales, BDR, product, brand, create) to develop and launch integrated campaigns
Marketing Campaign Manager ⏐ MAR ’19 – JAN’21
Worked cross-functionally to lead marketing projects such as webinars, white papers, graphic design, emails, and other marketing assets
Deployed and implemented project management tools (Redbooth, Asana) to streamline marketing asset creation
Utilized Hubspot and Unbounce to create emails, landing pages and forms
Strategized, coordinated, and deployed new email & landing page designs
Created integrated email and direct mail sequences for sales and BDR team to utilize (in Outreach)
Managed external freelancers and vendors
Nowcom Corporation
Marketing Manager ⏐ JAN ’18 – MAR’19
Oversaw & managed a small marketing team of 8 people for both B2B and B2C markets.
Managed hiring for the marketing team, hiring a total of 6 people for the team over the course of a year.
Led monthly meetings covering performance and progress towards KPI’s, including leads, conversions, click-throughs, and more.
Managed the creation and deployment of Google Adwords & Facebook/Social Advertising Campaigns.
Led all Marketo-based initiatives including database implementation and campaign-deployment.
Oversaw and managed the marketing calendar, including creating strategy, outlining tasks, assigning deadlines, and deploying material.
Marketing Coordinator ⏐ JAN ’17 – JAN ‘18
Led the team in deploying Marketo, including learning the platform, scheduling training sessions, and managing all program creation.
Changed the method and strategy for deploying webinars, resulting in a 300% average increase in registrants and attendees.
Managed and deployed all promotional emails, including strategy, content, and asset creation.
In addition to managing email marketing and content calendar, managed all social media, blog content, google adwords, and SEO strategy.
OMNI ONLINE SOLUTIONS
Social Media Manager ⏐ SEPT ’15 – OCT ‘16
Managed social media profiles for over 50 clients in over 35 different industries.
Increased client's social media following and engagement by 5-15%.
Created and curated content for daily/weekly posts on top social media platforms.
Developed bi-monthly email marketing strategies that increased opens, clicks, and conversions for clients.
Crafted responses to reviews left on client social profiles, including Facebook, Yelp, Google +, Houzz, and Angie’s List.
Analyzed monthly social media analytics to determine strengths, weaknesses, and opportunities in order to increase client ROI.
TESTMASTERS
Enrollment Counselor - MAY ’15 – SEPT ‘15
Answered an average of 25 phone calls daily.
Responded to an average of 30-40 emails weekly.
Handled domestic shipping requests, as well as international shipments.
Created and posted job ads on over 120 University Websites.
LANGUAGES
ENGLISH: Advanced
SPANISH: Advanced
SKILLS
Corporate Blogging
Content Strategy
Adobe Creative Suite
Microsoft Office
Community Management
User Generated Content Strategies
Automated Email Campaigns
Experienced with SEO Strategies
Intermediate Experience with Hubspot, Sprout Social
Advanced Experience with Facebook Analytics, Mailchimp, Marketo
SOCIAL MEDIA LINKS
Linkedin.com/in/kathleenmirabal
facebook.com/kathleenmirabal
Instagram - SimplyKat_
Twitter - SimplyKat_xoxo